We had the pleasure to meet Melissa Carter, ceo at Kameo Vintage the Casual Couture specialist in Winteka area 30 minutes north of Chicago.
Kameo Vintage is more than just a boutique; it’s a Style Lounge that specializes in reselling, closet curation, trunk shows, and pop-up shops.
Can you elaborate on how this unique combination defines the identity of Kameo Vintage and sets it apart from traditional boutiques? Great question, the one thing that I learned during Covid is that there is power in being flexible. The retail landscape has completely transformed and being nimble is what set us apart from vintage and retail stores. Before 2020, “bigger was better”, now in 2024 intimate experiences is what the customer thrives on. In an era where digital shopping reigns supreme we have craved out a niche marrying personalized service with online shopping. The concept of curating closets is intriguing.
Full interview available in the Spring 2024 Issue 0001
